Just who is the CBD product customer?
New Acosta study gives snapshot of potential $20 billion market. As retailers decide whether cannabidiol (CBD) products are an emerging trend or just hype, new research from Acosta finds that more than a quarter of U.S. consumers are now using them.
Just who is the CBD product customer? Twenty-eight percent of consumers polled use CBD products on an as-needed (19%) or daily (9%) basis, Acosta said in its report “The CBD Effect: A Rapidly Emerging Consumer Trend,” released Tuesday. The study projects CBD product sales to consumers to hit $20 billion by 2024. CBD in recent years has become a popular remedy for a range of everyday health issues. A naturally occurring and non-intoxicating compound in hemp plants, CBD is permitted within federal and state regulations. “Health ailments without a ‘one-size-fits-all treatment’ are quite common, and avoiding chemicals when it comes to health and self-care is important across all age groups.